Question 1

What does PPC management cost?

Accepted Answer

PPC management retainers start at ₹30,000 / $360 per month with a 3-month minimum, plus your ad spend, which is billed directly by the platform and separate from our management fee. What moves the management fee: how many campaigns and platforms are running and how much ongoing landing page or creative production the strategy requires. Full retainer detail is on the pricing page.

Question 2

Do you manage the ad spend budget, or just the campaigns?

Accepted Answer

We manage the campaigns — targeting, creative, bidding strategy and reporting. The ad spend itself is paid by you directly to the platform, so you always see exactly where your media budget goes, separate entirely from our management fee.

Question 3

Why do you build separate landing pages instead of sending traffic to our homepage?

Accepted Answer

Because a homepage is written to serve every visitor's needs generally, while a paid campaign brings visitors with one specific intent matched to one specific ad. A dedicated landing page that matches the ad's offer and keyword converts meaningfully better than a generic homepage, and mismatched landing pages are one of the most common reasons a PPC campaign looks like it is underperforming when the targeting was actually fine.

Question 4

How quickly do PPC campaigns start producing results?

Accepted Answer

Faster than organic SEO — campaigns can generate traffic and leads within days of launch, since paid visibility does not depend on search engine trust building over time the way organic rankings do. That said, the first few weeks are typically a testing period as we refine targeting and creative based on real performance data, so cost per lead usually improves after the initial launch window rather than being optimal from day one.

Question 5

How do you decide how much budget to allocate across campaigns?

Accepted Answer

Based on which campaigns and segments are producing the lowest cost per qualified lead, reviewed at least weekly and reallocated accordingly. A campaign with a high click-through rate but poor lead quality gets less budget than one with fewer clicks but stronger conversion, even if that looks counterintuitive on a surface-level report.

Question 6

Can you run PPC alongside our existing SEO work?

Accepted Answer

Yes, and the two often work well together — paid search fills the visibility gap while organic SEO builds, and data from paid campaigns (which keywords convert, which messaging resonates) frequently informs the organic content strategy as well. We coordinate both when a client runs SEO services and PPC together.

Question 7

What happens if a campaign isn't performing well?

Accepted Answer

We flag it in reporting and adjust or pause it rather than let it continue spending on the assumption it will improve. Persistent underperformance usually points to a targeting, creative, or landing page mismatch, which we diagnose and fix as part of the retainer rather than treat as a reason to simply increase budget.

PPC Management

Why cost per lead, not cost per click

What's included

Campaign strategy and platform selection

Dedicated landing pages built for each campaign, matched to the ad's specific offer and keyword, rather than routing paid traffic to a generic homepage

Conversion tracking setup and audit, since accurate reporting depends on knowing exactly what counts as a lead, verified before the campaign spends real budget

Keyword and audience targeting research, refined continually based on which segments actually convert rather than set once at launch

Ad copy and creative production, tested against alternatives rather than run unchanged for the length of the campaign

Bid strategy management, adjusting spend allocation toward what is converting and away from what is not, reviewed at least weekly

Negative keyword and audience exclusion management to stop budget being spent on searches or audiences that will not convert

Monthly reporting on cost per qualified lead and campaign ROI, with click and impression data shown as supporting context

What's not included

Frequently asked questions

How we run a PPC engagement