PPC Management
Beaconcoders can help with your PPC Management needs. We'll help you get the traffic you need on the pages you want & help with conversions, turning those visits into sales. Give us a call and discuss your needs with our professional staff. We will be happy to help. The competition for online visibility is very strong, so it’s important for businesses to have a strong search engine marketing (SEM) campaign to claim their piece of fame in the internet game. PPC Management can help you gain the traffic you need and the revenue you deserve. In addition to search engine optimization (SEO), proper online advertising with pay-per-click (PPC) can significantly help to raise your rankings on the results page. To place yourself one step ahead of your competition, now is the time to learn how we can help.
Why cost per lead, not cost per click
Click volume and cost per click are easy to report and easy to improve by simply spending more, but neither tells you whether the traffic converts into anything your business can use. We report cost per qualified lead as the primary metric, which means tracking what happens after the click — did the visitor fill out a form, request a callback, start a trial — not just whether they arrived. This sometimes means recommending a smaller, more targeted campaign with a higher cost per click but a lower cost per qualified lead, which looks worse on a click-volume report and performs better for your actual business.
PPC is an often untapped market for both small and large businesses. As one of the original agencies offering PPC Services, we are proud to be one of the first in PPC Management. From Google AdWords and Bing Ads to social media advertising on platforms such as Facebook, Beaconcoders is here to advance your business to the next level. Our experienced PPC Management team can drive not just more traffic to your site, but the right traffic to your site.
Our experienced team will utilize powerful software and programs such as Ad Choices and Google AdWords to boost your rankings with real results. We also understand that Bing has a large following, as well as other search engine providers. This is why our team of highly skilled managers will weigh elements such as Google vs. Bing and carefully examine Google search trends alongside other search engine marketing trends.
It is our ultimate goal to provide you with the fully optimized online advertising that you can count on. At Beaconcoders, we are committed to helping your valued customers find exactly what they are looking for. As a full-service search engine marketing firm, we will work hard to bring you real results, from your customers’ search through to conversion. Pay-per-click is one of the biggest revenue drivers in search engine marketing. This is why you need Beaconcoders!
As a business owner, you understand how important results are, and we understand that too! Getting results is what it is all about, and our team of Google advertising and Bing Ads experts will stop at nothing to get you the results you desire. We are not incentivized to spend your budget but rather are dedicated to working closely with you as a valued client, so we can best meet your specific online advertising needs and search engine marketing goals.
According to the Interactive Advertising Bureau (IAB) half-yearly paid search data report, search ads accounted for $10.1 billion, or 37% of the total online advertising revenue for the first half of 2015. If you include mobile-related search revenue stats for search ads, that number jumps to a total of $13.78 billion in revenue, which is 50% of the total online advertising revenue! This is a HUGE part of generated revenue, and you should be taking advantage of it. This is where Beaconcoders can help you.
Our team offers world-class customer service and a true commitment to top-quality work through continuous improvement. At Beaconcoders, we implement a high level of ongoing employee training in areas such as Google Advertising and important trends related to Google vs. Bing. We also keep our team at the forefront of the latest developments in Google Search Trends and Bing Ads. This allows us to bring you among the best in the industry and the finest practices available in the online advertising industry.
Beaconcoders is proud to be one of the FIRST pay-per-click firms established. Since Pay-Per-Click Account Management’s inception in the early 2000s, PPC Management has been in business. With over nine years of rich history and extensive pay-per-click and search engine marketing experience, we are here among the best in the field to serve your online advertising business needs.
It would be hard to find another PPC Management firm with more experience in managing your pay-per-click needs and online advertising efforts than Beaconcoders! From helping clients establish strong Google Ads to making better use of Ad Choices, we stand proud as a leader in pay-per-click management, serving our clients since 2016. Starting as a premier PPC software tool company and have progressed to the full-service pay-per-click management and search engine marketing company we are today! As an innovator in the PPC industry, we are proud to offer cutting-edge search engine marketing services to help grow your business!
A Valued Leader in Google AdWords and Bing Ads
Many businesses focus on organic searches; however, paid searches are extremely valuable, and PPC online advertising has many advantages! Take a look at the many services that our experienced Beaconcoders Team can offer to help you achieve your business goals:
Open Communication
As an experienced PPC Management team, we will always be in contact with you, either on a bi-weekly or even weekly basis, to discuss updates and the management of your account. We will also provide you with Weekly Email Reporting and an Expert Campaign Analysis. Certain plans also include a Weekly Organic vs. PPC comparison report and Unlimited PPC management phone Support.
Collaboration
Collaboration is a key factor in successful PPC. We may be the experts in PPC, but YOU are the expert on your own business. By working together, we can meet the search engine marketing goals you have set forth for your business. As an ongoing service, PPC can serve you for the lifetime of your business so you can receive the return on investment (ROI) you expect.
Dedicated Account Representative
We believe high-quality, personalized attention is needed for each and every account. Your dedicated account representative will ensure that your account stays as efficient by scrutinizing the frequency, type, and amount of clicks you receive, and evaluating the success. You will also receive detailed Keyword Analysis reports and be provided with Hands-on PPC Bid Management. Depending on your plan, we can also offer you an expert Deep ROI Analysis and unlimited managed keywords.
Cutting Edge Technology
Our partnership with CallTrax+ allows you to effectively track offline responses to online campaigns. This integrated and enhanced phone call tracking system allows you to see when online advertising, such as Google AdWords, Search Alliance Marketing, or Bing Ads, generates phone calls instead of just traditional conversions. We also offer exclusive services with Impression Capture ™ Technology.
Concentrated Strategic Planning
Our experienced team will identify and create a strategic goal for your campaign. This will include setting up an extensive keyword search campaign that blocks out unintended clicks while capturing the parts of the market you need. We will also use ad copy to attract high-converting traffic and implement A/B testing for adjustments in the constantly changing market.
Strong ROI
Our team will set pages for landing, which includes advising on the optimization of these pages to improve the quality score, increase impression share, and ROI. We will also leverage the content network with different ads, keywords, and landing pages.
Solid Remarketing Plan
We will utilize alternative search engines such as Bing and their advertising service, Bing Ads, and optimize their individual and unique systems, including being aware of their demographics and how to utilize them. We will also take advantage of the powerful demographic targeting tools and unique presentation of Facebook, and possibly other social networks’ pay-per-click advertising, to drive conversions.
Our PPC management service offers a 100% Satisfaction Guarantee and is based around the three principles of Excellent Service, Excellent Results, and Your overall satisfaction.
Find out what PPC Management can do for you
We dare you to compare us to our competitors! Check out our PPC Company Price Comparison Report and see for yourself how dedicated we are to providing the best quality PPC and online advertising services at the right price. We guarantee that we will either match or beat any other PPC Management firm’s quoted price. It is our goal to provide you with the best value in the industry. At Beaconcoders, we NEVER charge a set-up fee!
Please be sure to visit PPC Management Services for further details on our services.
Google AdWords Certified, Experts in Google Ads and Bing Ads, High-Quality Google Advertising and Ad Choices professionals are ready to serve you!
Allow our Search Engine Marketing experts to help you get the most out of the internet. Our expert PPC managers can effectively show you what you gained for your investment. We have experience using tools such as Google Analytics to delve in and show the differences each has made by tagging keywords and setting up goal funnels. We can use these incredible tools to further leverage your account and provide you with powerful peace of mind.
Some common problems businesses experience with PPC are often rooted in not fully understanding the complexity and time that proper PPC demands. Some of these common issues include improperly identifying and strategizing the goal of the campaign, experiencing a drained budget due to useless clicks, ineffective ad copy, unproductive landing pages, and lack of familiarity with the pay-per-click process. At Beaconcoders, we can address all of these issues and set forth strategic sessions to create industry-specific campaigns and leverage all aspects of search engine marketing and online advertising. Our team is highly trained in problem-solving and creating lasting results when it comes to online advertising. This includes the creation of effective ad copy (A/B testing multiple forms of ad copy to not only increase click-through rate but targeting and draw in specific audiences to gain more transactions per click-through, increasing your pay-per-click return on investment (ROI).
We will also focus on one of the single most important pieces of your PPC campaign, which is Keyword Targeting. Our PPC Managers will work to significantly increase your ROI using methods such as sparingly using broad match keywords, identifying an extensive list of negative keywords, and making frequent use of phrase match and exact match keywords. In addition, our experienced professionals are also very familiar with the rapidly growing market of mobile PPC management, and we can help your business grow in these areas as well.
Analyzing the top two: Google vs. Bing
As the second largest search engine after Google, Bing has its own set of PPC Management needs as well as a different advertising service. Similar to Google AdWords and its use of Google Ads, Bing has Bing Ads, which serves those who search with that engine. Our team of PPC experts has extensive experience in Google’s internet-based advertising program, AdChoices, and Google AdWords, as well as Bing’s pay-per-click advertising service, Bing Ads, which serves both the Bing and Yahoo! search engines.
We believe that PPC advertising is the key to many businesses’ success, but unlike other forms of online advertising, PPC campaigns are more complicated and require constant professional attention. From understanding the ins and outs of Google advertising, to how to manage Ad Choices or Bing Ads, to understanding Google search trends, you need a professional in your corner. This will ensure that you receive professional results.
Beaconcoders: A full-service Online Advertising Firm at your Service
High-quality PPC takes skill, experience, and a carefully implemented yet strong strategy. It requires a thorough understanding of multiple advertising platforms and services such as Google AdWords or Bing Ads, as well as a solid sense of marketing knowledge. Our team of highly experienced, certified PPC managers will serve to grow your business as a credible, trustworthy agency that you can depend on.
Whether you are launching a new website, need to rebrand, or seek a long-term partner for the continued growth of your business, Beaconcoders is here for you.
What's not included
PPC management does not include the ad spend budget itself, which is paid by you directly to Google, Meta or the relevant platform — our fee covers strategy, execution and reporting, kept separate so you always see exactly where your media budget goes. It does not include organic search work (see SEO services), organic social content (see social media optimisation), or building the core website the campaigns point to beyond dedicated landing pages, which is scoped separately under web development if the main site needs work.
Frequently asked questions
PPC management retainers start at ₹30,000 / $360 per month with a 3-month minimum, plus your ad spend, which is billed directly by the platform and separate from our management fee. What moves the management fee: how many campaigns and platforms are running and how much ongoing landing page or creative production the strategy requires. Full retainer detail is on the pricing page.
We manage the campaigns — targeting, creative, bidding strategy and reporting. The ad spend itself is paid by you directly to the platform, so you always see exactly where your media budget goes, separate entirely from our management fee.
Because a homepage is written to serve every visitor's needs generally, while a paid campaign brings visitors with one specific intent matched to one specific ad. A dedicated landing page that matches the ad's offer and keyword converts meaningfully better than a generic homepage, and mismatched landing pages are one of the most common reasons a PPC campaign looks like it is underperforming when the targeting was actually fine.
Faster than organic SEO — campaigns can generate traffic and leads within days of launch, since paid visibility does not depend on search engine trust building over time the way organic rankings do. That said, the first few weeks are typically a testing period as we refine targeting and creative based on real performance data, so cost per lead usually improves after the initial launch window rather than being optimal from day one.
Based on which campaigns and segments are producing the lowest cost per qualified lead, reviewed at least weekly and reallocated accordingly. A campaign with a high click-through rate but poor lead quality gets less budget than one with fewer clicks but stronger conversion, even if that looks counterintuitive on a surface-level report.
Yes, and the two often work well together — paid search fills the visibility gap while organic SEO builds, and data from paid campaigns (which keywords convert, which messaging resonates) frequently informs the organic content strategy as well. We coordinate both when a client runs SEO services and PPC together.
We flag it in reporting and adjust or pause it rather than let it continue spending on the assumption it will improve. Persistent underperformance usually points to a targeting, creative, or landing page mismatch, which we diagnose and fix as part of the retainer rather than treat as a reason to simply increase budget.
How we run a PPC engagement
We start with an audit of any existing campaigns and your current conversion tracking, since broken or missing tracking is a common finding before we look at the campaigns themselves at all — the same audit-first approach behind every programme under digital marketing. From there we build campaigns with dedicated landing pages, launch with a defined testing plan for ad copy and targeting, and adjust weekly based on what the data shows. Monthly reporting explains the reasoning behind budget shifts, not just the resulting numbers.