Social Media Optimization
Social media optimisation is organic profile and content strategy across the specific platforms your audience genuinely uses, measured against engagement that leads somewhere — site traffic, leads, or brand awareness with a defined purpose — rather than follower count for its own sake. At Beacon Coders that starts with a deliberate decision about which platforms to run at all; we would rather manage two platforms well than five poorly. Retainers start at ₹28,000 / $340 per month with a 3-month minimum.
Why platform selection matters more than most agencies admit
Running a profile on every available platform spreads a limited budget across audiences that mostly overlap, producing mediocre content everywhere instead of good content somewhere. We start every engagement by identifying where your specific audience actually spends attention — a B2B software company's audience is rarely the same platform mix as a D2C consumer brand's — and recommend running fewer platforms well over running many poorly. This sometimes means telling a client to drop a platform they have invested in, which is not the answer most agencies lead with, but it is the one that improves results.
What's included
A platform audit identifying where your specific audience is genuinely active, rather than defaulting to every available platform
A platform audit identifying where your specific audience is genuinely active, rather than defaulting to every available platform
Content strategy and a publishing calendar built around formats that platform's audience actually engages with, not repurposed content dropped across every channel identically
Content strategy and a publishing calendar built around formats that platform's audience actually engages with, not repurposed content dropped across every channel identically
Organic content production
copy, and where scoped, imagery or short video — produced or directed by our team rather than templated
Community management, responding to comments and messages within a defined response window rather than leaving engagement unattended
Community management, responding to comments and messages within a defined response window rather than leaving engagement unattended
Profile optimisation
bio, links, pinned content — so a visitor arriving from a search or a mention can find what they need
Performance tracking tied to site traffic and lead generation from social channels, not just likes and follower growth
Performance tracking tied to site traffic and lead generation from social channels, not just likes and follower growth
Competitive monitoring, tracking what is working for comparable accounts in your space without copying it directly
Competitive monitoring, tracking what is working for comparable accounts in your space without copying it directly
Monthly reporting connecting social activity to actual site visits and leads, with vanity metrics shown as context rather than the outcome
Monthly reporting connecting social activity to actual site visits and leads, with vanity metrics shown as context rather than the outcome
What's not included
Social media optimisation does not include paid social advertising campaigns — see PPC management for paid Meta or LinkedIn campaigns, which are a distinct discipline from organic content. It does not include long-form content production like blog articles or guides (see content marketing), influencer partnership negotiation, or a full brand identity or logo design project. It does not include platforms your audience does not genuinely use, which we will recommend against running rather than take on for the sake of a broader-looking package.
Frequently asked questions
How we run a social media engagement
We start by auditing where your actual audience is active — using existing analytics where available, and market research where it is not — rather than assuming a default platform mix, in line with how every programme under digital marketing begins. From there we build a content calendar matched to what performs on each selected platform, execute monthly, and adjust the mix based on what engagement and traffic data actually show, rather than a fixed content plan that does not respond to results.