Web development

Who is web development for?

This service fits businesses that have outgrown a template site or a spreadsheet-based process and need something built around how they actually work. Typical clients include operations teams replacing manual booking or dispatch systems, retailers moving off a rigid ecommerce platform, and companies that need two or three existing tools to share data automatically.

It is not the right starting point for a five-page brochure site or a business that has not yet validated what it is building. For those cases, a simpler CMS build or a no-code tool gets you to market faster and at lower cost. We will tell you if that is your situation on the first call.

A useful test: if you can describe your process in a sentence and a generic tool already does it, you probably do not need a custom build yet. If you find yourself explaining exceptions, workarounds, or a manual step that happens every day because no existing tool fits, that is usually the signal that custom development is worth the spend.

What services fall under web development?

Six services make up this practice, each with its own scope:

• Custom web application development — platforms built around a specific business process, from internal tools to customer portals. This is usually the right choice once a spreadsheet or generic SaaS tool has become the bottleneck rather than the fix.
• Ecommerce development — stores built on Shopify, WooCommerce or a headless commerce stack, sized to real order volume. We size the platform to your catalogue and traffic, not the other way round.
• CMS development — editorial systems on Payload, Sanity or Strapi that let non-technical teams publish without a developer. Built so your marketing team can ship a page without opening a ticket.
• WordPress development — theme and plugin builds for teams that need WordPress specifically, done without template bloat. We audit plugin dependencies before adding new ones, since plugin sprawl is the most common reason WordPress sites slow down.
• API integration — connecting your CRM, payment gateway, ERP or logistics provider so data moves without manual entry. Most integration projects pay for themselves in the hours a team stops spending on copy-paste work.
• UI/UX design — wireframes and interface design for new or existing platforms, tested before a line of code is written. We validate flows with a clickable prototype before development starts, so changes are cheap while they are still just a screen.

How do you run a web development project?

Every project follows the same five stages we use across all our practices, so the process stays predictable even when the product is not.

Discovery comes first. We map the business problem, the users and the constraints before anyone writes code, and it ends with a scope document that has a fixed number attached. That takes one to two weeks.

Design follows: wireframes, then interface design, then a clickable prototype you approve before development starts. That stage runs two to three weeks.

Build happens in two-week sprints, and you get a working, deployed environment at the end of each one rather than a written status update. Depending on scope, this stage runs six to sixteen weeks.

Testing and hardening cover functional, performance, security and accessibility checks, and we publish the results rather than summarising them. That takes one to two weeks.

Launch and support follow, with deployment, monitoring and a support agreement that names response times.

What technologies do you build with?

We pick the stack based on the problem and who will maintain it afterward, not based on what is fashionable that year. For most custom web applications, that means Laravel or Node.js on the backend, React or Next.js on the frontend, and PostgreSQL or MySQL for data. We deploy to AWS, Vercel or a managed VPS depending on your compliance requirements, and use Redis for caching on higher-traffic builds. For CMS-driven sites, we build on Payload or WordPress depending on how much editorial flexibility you need against how much plugin ecosystem you want to lean on.

How do you handle security and accessibility?

Security is not a final-week checklist item; we build it into the architecture from discovery, covering authentication, data encryption in transit and at rest, and dependency scanning throughout the build. Every project goes through a security pass before launch, and we publish the findings rather than a one-line sign-off.

Accessibility follows the same pattern. We build to a 4.5:1 contrast ratio, keep keyboard navigation working across every interactive element, and respect a visitor's reduced-motion preference by default. This is not a separate audit tacked on at the end — it is part of how the interface is built from the first sprint.

What does a web development engagement cost?

Cost depends on scope: how many user roles the system needs, how many third-party integrations it touches, and how tight the timeline is. Rather than quote a number before we understand any of that, we offer three engagement models, described in full on our pricing page.

Fixed scope suits a well-defined project with a clear feature list — you get a fixed price and a fixed timeline. Dedicated team suits a project that will keep evolving after launch — you get a team that works exclusively on your product for as long as you need it. Staff augmentation suits companies that already have a development team and need specific skills added to it.

Discovery is scoped and quoted separately when requirements are not yet clear, so you are never paying an open-ended hourly rate just to find out what you need.