Pricing & Engagement Models
We offer three engagement models — fixed scope, dedicated team, and staff augmentation — and price every custom project against a real discovery process rather than a number quoted before we understand your requirements. What follows are the ranges and structures we work with; specific figures for a given service or solution are on that service's own page, pulled from the same pricing data we use internally, not a marketing estimate.
Fixed scope
Fixed scope suits a well-defined project with a clear feature list — you get a fixed price and a fixed timeline once discovery is complete. This is the right model for most MVPs, single-platform mobile apps, standard websites, and solutions with a known module set. The price is fixed against the scope agreed at the end of discovery; a change to that scope is priced and agreed separately before any extra work starts, not silently absorbed or silently charged.
Dedicated team
A dedicated team suits a project that will keep evolving after launch — you get a team that works exclusively on your product for as long as you need it, billed monthly rather than against a single fixed deliverable. This is the typical model for SaaS products, ongoing platform development, and any engagement where the roadmap extends well past the first release. Team composition can flex as your priorities shift, agreed with your project lead rather than requiring a formal renegotiation for every adjustment.
Staff augmentation
Staff augmentation suits companies that already have a development team and need specific skills added to it — see hire developers for the full detail on rates by stack, minimum terms, and how a hired developer joins your existing repository and process. This model has no discovery phase in the traditional sense, since you already have the process; onboarding is about the specific engineer or team learning your codebase and conventions.
What's included and excluded
Every fixed-scope and dedicated-team quote includes the work itself, project management, and a defined support window after launch. It typically excludes third-party subscription costs (a payment gateway's transaction fees, a hosting provider's monthly charge, an SMS provider's per-message cost), domain registration, and ongoing content writing beyond what is scoped as part of a content marketing retainer. These are billed directly by the relevant provider or scoped as separate, clearly priced line items, not folded invisibly into our fee.
Discovery fee and its credit
For projects where requirements are not yet clear enough to scope confidently, we run a paid discovery engagement rather than guess at a number and risk a poor scope later. If you proceed to the build with us after discovery, the discovery fee is credited in full against the project cost — you are not paying twice for the same work. If you choose not to proceed, or take the scope document to another team, you keep the discovery deliverable; we do not treat it as work owed back to us.
Payment milestones
Fixed-scope projects are typically billed in milestones tied to sprint deliverables or project phases, agreed during the proposal stage — commonly an upfront portion at signing, progress payments tied to specific deliverables, and a final payment at launch. Dedicated-team and staff-augmentation engagements bill monthly in advance. We do not require full payment upfront for a project that has not yet been built, and we do not deliver a completed project without payment milestones having been met along the way.
Frequently asked questions
Because a fixed price without a defined scope is not a real number — two projects both described as "a CRM" can differ enormously in actual cost depending on integrations, data complexity, and workflow customisation. We publish starting prices and typical ranges on every service and solution page, pulled from real project data, and convert that range into a fixed number once discovery has defined your actual scope.
Most custom web applications we build land between ₹3,50,000 and ₹18,00,000 (roughly $4,200 to $21,500). The range is wide because the variable is not page count, it is the number of distinct user roles, the integrations required, and whether the data model is genuinely new. A single-role internal tool with two integrations sits at the bottom. A multi-tenant platform with payments, permissions and an API sits near the top or above it.
Yes, for projects above roughly ₹4,00,000. Discovery typically costs 8–12% of the estimated project value and produces a scope document, wireframes and a fixed price. If you then proceed with us, that fee is credited against the project. If you take the document elsewhere, it is yours to use — it is real work and it is paid for.
Fixed-scope projects run on milestones: typically 30% to start, then 30/30 against agreed deliverables, and 10% on final handover. Retainers and dedicated teams are invoiced monthly in advance. We accept bank transfer, Wise, and card for smaller amounts. We do not ask for full payment up front, and you should be cautious of anyone who does.
Yes, this happens more often than you might expect — a fixed-scope MVP that succeeds often converts to a dedicated-team engagement for the next phase, and a dedicated team can convert to staff augmentation if you build out your own in-house capacity over time. We treat this as a normal renegotiation, not a disruption.
We ask a few practical questions during the first conversation: is the feature list well-defined enough to fix a price against, or will it keep evolving after launch? Do you already have engineers who just need more hands, or are you starting from zero? A well-defined, bounded project points toward fixed scope; an evolving product roadmap points toward a dedicated team; an existing team needing specific skill capacity points toward staff augmentation. We recommend honestly based on your answers, not toward whichever model is easiest for us to staff.
We do not enforce a hard minimum, though very small projects — a few days of work — are sometimes better served by a staff augmentation engagement billed by the day or week rather than a formal fixed-scope contract with its associated discovery and design overhead. We will suggest the lighter-weight option where it genuinely fits better.
Yes, meaningfully — a WordPress site and a marketplace platform have very different cost drivers, and each service, solution, and hire category has its own starting price and typical timeline published on its own page, pulled from the same data we quote from internally rather than a marketing estimate. More pricing and engagement questions are answered on our FAQ page.
Currencies
We invoice in INR for Indian clients, GBP for UK clients, AED for UAE clients, AUD for Australian clients, and USD or EUR where that better matches a client's own accounting — agreed during the proposal stage so there is no ambiguity about currency risk once the engagement begins.