SEO Services
SEO services are the technical, on-page and content work that helps a website rank for the searches your buyers actually run, prioritised by which pages are closest to producing a lead rather than which keywords have the highest search volume. At Beacon Coders that means fixing what is broken technically, building content around real buyer questions, and earning links rather than buying them — reported monthly against leads and pipeline, not just position changes. Retainers start at ₹35,000 / $420 per month with a 6-month minimum, since meaningful SEO movement takes that long to show.
What SEO services actually cover
Technical SEO comes first in most engagements: crawlability, site speed, structured data, and the Core Web Vitals that both search engines and users care about. A content strategy follows, built around the specific questions your buyers search before they are ready to talk to sales, not generic topics chosen to hit a publishing quota. Link building focuses on earning references from sites genuinely relevant to your industry — guest content, partnerships, and coverage worth having — rather than purchasing links from low-quality directories, which search engines increasingly penalise rather than reward.
This is distinct from local SEO, which focuses specifically on map results and location-based search for businesses serving defined service areas, and from content marketing, which covers the broader practice of writing articles and guides beyond what is strictly needed to rank. For UK clients specifically, search behaviour and competitive dynamics differ enough from the Indian market that we run a dedicated SEO services for UK businesses programme rather than apply the same keyword and content approach unchanged. If your business serves a specific city or region and most of your buyers search "near me" or with a location term, start on the local SEO page instead — the tactics differ enough that a generic SEO retainer would miss the specific work that actually moves those results.
What's included
A technical audit covering crawlability, indexing, site speed, mobile usability and structured data, with issues prioritised by impact rather than listed exhaustively
A technical audit covering crawlability, indexing, site speed, mobile usability and structured data, with issues prioritised by impact rather than listed exhaustively
Keyword and buyer-question research mapped to your actual sales funnel, not a generic volume-based keyword list
Keyword and buyer-question research mapped to your actual sales funnel, not a generic volume-based keyword list
On-page optimisation for existing pages
titles, headings, internal linking, content gaps — before any new content is commissioned
New content production where a genuine gap exists, written by people who understand the topic and briefed against a specific keyword and question
New content production where a genuine gap exists, written by people who understand the topic and briefed against a specific keyword and question
Link building focused on earning relevant, industry-appropriate references rather than purchasing bulk low-quality links
Link building focused on earning relevant, industry-appropriate references rather than purchasing bulk low-quality links
Analytics and conversion tracking audit and setup, since reliable reporting depends on tracking being correct from day one
Analytics and conversion tracking audit and setup, since reliable reporting depends on tracking being correct from day one
Monthly reporting tied to leads and pipeline, with rankings and traffic shown as supporting context rather than the headline metric
Monthly reporting tied to leads and pipeline, with rankings and traffic shown as supporting context rather than the headline metric
Ongoing technical monitoring to catch regressions
a broken redirect, a blocked page — before they cost meaningful rankings
What's not included
SEO services do not include building or redesigning the website itself — see web development if the site is the actual limiting factor, which we will flag during the initial audit if that is the case. They do not include paid search campaigns (see PPC management), social media content (see social media optimisation), or the distinct work of optimising for AI answer engines rather than traditional search (see GEO & AEO). Ad spend, where applicable to a combined engagement, is paid directly to the platform, not included in the SEO retainer fee.
Frequently asked questions
How we run an SEO engagement
Every engagement starts with an audit of your current site, rankings and existing content, identifying what is working, what is broken, and what buyer questions have no answer on your site at all — this is the same starting point behind every programme under digital marketing. From there we build a prioritised plan mapped to specific keywords and questions, weighted by how much pipeline each is likely to produce rather than search volume alone. Execution runs monthly, adjusted based on what the previous month's data showed, with reporting that explains the reasoning behind each decision.